Content Marketing: How To Separate The Hope From The Hype – Forbes

03/18/2013

See on Scoop.itMarketing Pittsburgh

Content is the marketing word du jour. However, like any trendy tactic, there is a right way and a wrong way to do it. Michael Brenner, vice president of global marketing for SAP, has been at the forefront of this trend.

See on www.forbes.com

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