Reality Check: How to Tell if Your Marketing Content Is Actually Valuable


See on Scoop.itMarketing Pittsburgh

Reference this checklist for a reality check on whether the content you’re creating is actually valuable.


SUMMARY: If the topic of your content marketing doesn’t really speak to the target persona’s needs, you should better identify the audience and align the content to the right recipient at the correct stage of the sales cycle, Corey Eridon writes. “If you’ve selected a content format type that aligns really well with your subject matter … the content will be easier for your audience to consume,” he writes.



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