Foursquare is a nifty mobile app (and web site) that allows you to track your friends’ geographic locations. Once you install the GPS-based software on your phone, you can earn points and “badges” each time you check-in from various locales. You can add locations too…including your business!
Retailers have found ways to implement Foursquare into their marketing, either by rewarding people who check-in, or giving deals to the “mayors,” who are people who have checked-in to a place the most times (think loyal customers).
If you weren’t yet ready to create a mobile app for your business…the Foursquare folks have done it for you!