You may be aware of the vast array of videos available on YouTube, but did you know that you can find more great material – such as videos, webinars, and slideshows – on BrightTalk?
BrightTalk is a webcasting platform that allows you to view or host live webcasts, view archived webcasts, hold conferences, and produce high-quality online events. You can also subscribe to and create “channels” based on your viewing preferences.
Webcasts have emerged as a great but often overlooked way to engage your target audience. And while you don’t necessarily need to worry so much about production value as great content, today it’s fairly easy to create multi-media rich presentations.
As a relatively new medium, webcasts have the ability to uniquely build upon the strengths of existing marketing campaigns. They provide a fresh, innovative, and cost-effective way to convey your message and differentiate your company.